Lead Management (Generation-Tracking-Conversion) & Marketing Automation:

· Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails

· Optimize digital marketing spends & cost / lead

· Closely monitor lead quality, lead to sales conversion ratio (%)

· Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads

· Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI

· Utilize the existing marketing tools more effectively

Campaign Management:

· Plan, Execute and Report Marketing Campaigns through all possible digital channels – Email, SMS, Whatsapp.

· Campaign set up for various marketing programs

Website development & Management:

· Improve website traffic

· Complete web form integration with marketing tool

· Maintain website effectively with continuous updations not only with content but also on technical front

· SEO

Social Media Management:

· Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram

· Share updates on all social platform

· Improve customer engagement

Customer Database Management:

· Enrich the existing database of active and prospective customer list with correct email IDs & mobile numbers

· Improve the customer database segmentation based on various parameters

· Search more web sources to extract more prospective contacts for targeting marketing campaigns

1. Achieving the Budgeted Sales Targets
2. Coordinating with sales team for achieving targets for the product line handled
3. Overseeing and coordinating with various departments to facilitate sales
4. Visiting lagging territories to understand road blocks and guidance
5. Devising marketing tools to increase penetration
6. Devise marketing campaigns to boost secondary sales
7. Conducting Institutional CMEs
8. Understanding the market trend and identifying new products
9. Identifying new vendors for new products
10. Coordinating with inhouse R&D team to develop new products
11. Ensuring market penetration and coverage with new products
12. Ensuring profitability of new product deliverable
13. Launching customer oriented campaigns to push secondary sales
14. Conducting institutional seminars
15. Conducting training at National and Zonal levels
16. Timely technical support to sales team to penetrate new accounts
17. Support in programming on TBM and competetitors instruments
18. Timely training at zonal level and new recruits
19. Product Inventory Planning
20. Preparation of Marketing Tools such as Emailers, Mailers, Brochures, Pamplets, Technical Bulletins, etc.
21. Field evaluation of products  which are developed by R&D
22. Ensuring Customer Satisfaction for the respective product range
23. Coordination with H.O TSD for timely uptime of instrument and zonal engineers for installation and troubleshooting